TCS enters the Top 50 Most Valuable Brands worldwide

June 11, 2025 2 min read

TCS ranks among the world’s 50 most valuable brands, strengthening its global reputation through innovation, sports sponsorships, and leadership in IT.

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Tata Consultancy Services (TCS) has secured a position among the world’s 50 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 report, with a brand value of $57.3 billion and a year-on-year growth of 28%.

The company ranks 45th on a list featuring the most influential brands across all industries. This milestone reflects a substantial increase in brand value, reputation, and favorability.

An independent audit conducted by Momentum-ITSMA revealed that TCS brand awareness among business executives in 26 countries has reached 95%, a remarkable rise from just 29% in 2010.

This growth underscores the company’s sustained brand-building efforts, including global sports partnerships, customer-centric innovation, and continuous marketing initiatives.

Key Sports Sponsorships.

TCS’s brand value growth is rooted in its commitment to humanizing technology through inspiring experiences, transformative innovations, and enduring relationships.

To that end, the company sponsors 14 global running events, including five of the seven Abbott World Marathon Majors, such as the New York City Marathon, the London Marathon, and the Sydney Marathon.

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These events draw over 600,000 runners annually and contributed $2.25 billion to local economies in 2024, while also raising $279 million for charitable causes.

The brand has seen a 30-point increase in familiarity and a 40-point rise in consideration—the highest gains among leading sports sponsors.

Abhinav Kumar, Chief Marketing Officer at TCS, commented:

“We are thrilled to see TCS recognized among the world’s most iconic brands across industries. This growth in brand value, visibility, and equity is the result of impactful, long-term marketing and communications programs.”

Innovation and Sustainable Commitment.

The multinational continues to drive innovation through developments such as the world’s first digital twin of a professional runner’s heart and Agentic AI systems capable of autonomous reasoning and action in complex business environments.

Its partnership with Jaguar, via the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, positions the company at the forefront of intelligent engineering and sustainable innovation.

TCS also maintains strong client relationships and stands out as an employer of choice, recognized as a Global Top Employer in over 30 countries—including across Latin America—by the Top Employers Institute.

Additionally, the company actively engages in leading industry forums, promoting dialogue on artificial intelligence, digital transformation, and sustainability.