What’s behind the Ghibli-style images created by AI?
AI-generated images inspired by Studio Ghibli are sparking debates on creativity ethics. iStock reveals that 86% of users demand greater transparency.
Artificial intelligence tools that
allow photos to be transformed into “Studio Ghibli animations” have gone viral on social media. At first glance, it appears to be a harmless trend, just another filter imitating the aesthetic of the iconic animation studio created by Hayao Miyazaki.However, this trend has brought to light a significant ethical issue related to the use of artificial intelligence in creativity.
Controversy Surrounding AI in Creativity.
Miyazaki, one of the most respected filmmakers in the industry, has been an outspoken critic of the use of AI in artistic creation.
His primary objection lies in the fact that many of these tools replicate his style without his consent, without compensating the original artists, and without acknowledging the years of experience it took to develop his works.
This phenomenon is merely a reflection of a broader issue: large tech companies developing AI models are monetizing the talent, experience, and legacy of artists and photographers without offering any compensation in return.
The Adoption of AI in Marketing.
Despite the concerns, more companies are using AI-generated images in their marketing strategies without questioning the origin of these images.
While artificial intelligence holds great potential, its use raises questions that companies must consider:
Are the copyrights of the original creators being respected?
Are the artists who inspire these models being compensated?
What responsibility do companies have in the ethical adoption of these technologies?
How do these images impact consumer perception and trust?
Perception of AI-Generated Images.
According to the study “Building Trust in the AI Era” by VisualGPS, iStock’s research and trends platform, in Latin America, AI-generated images are better received when they depict objects or landscapes.
However, images attempting to replicate people generate more skepticism. Furthermore, 86% of respondents believe these types of images should be clearly labeled.
Samuel Malave, Creative Research Manager at iStock, believes that:
“AI-generated images can be a great asset for companies, as long as their use is transparent and responsible. Our research shows that 74% of people are open to seeing AI-generated images in advertisements, but only if they are used ethically. Knowing when and how to use them will make a difference in how businesses are perceived.”.
Benefits of AI in Marketing.
According to iStock experts, companies looking to integrate artificial intelligence into their marketing should do so responsibly. It is crucial to ensure that AI-generated visual content contributes to building trust and credibility in their products and services.
By opting for tools that provide AI-generated images that are commercially safe and legally protected, companies not only avoid risks but also demonstrate their commitment to respecting human creativity and meeting the expectations of their audiences.
The Future of AI in Advertising.
The future of AI in advertising depends not only on its ability to generate appealing images but also on how these contribute or fail to contribute to brands building credibility with their audience.
The report notes that 98% of people believe that authentic images and videos are essential for establishing trust. As with any technological innovation, the key is not how advanced the model is, but how and for what purpose it is used.
Finally, Malave states that:
“Visual content that conveys originality and authenticity can make a significant difference when creating truly impactful marketing materials, whether with stock photography, video, or AI-generated images. The key is being intentional and transparent with your audience. For years, this has been the foundation of effective advertising, and it remains just as true today, regardless of whether your business chooses content created by humans or by AI.”
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