With AI, a new talent management model emerges in LATAM
87% of innovative companies in Latin America use AI in human resources, optimizing shifts, costs, productivity, and implementing a new talent management model.
Artificial Intelligence (AI) has profoundly
transformed various industries in recent years, and human resources is no exception. With advancements such as the automation of shift scheduling and productivity enhancement, AI is redefining talent management within businesses.In Latin America, this technological revolution is advancing rapidly and positioning itself as a key strategic element for the future of organizations.
A study by the consulting firm Mercer reveals that 87% of the most innovative companies have integrated artificial intelligence into their human resources systems.
This technology allows for the rapid and precise processing of large volumes of data, which translates into increased operational efficiency, crucial in an increasingly competitive market.
Workforce Optimization
The “heart” of this transformation lies in optimizing workforce planning. Companies that previously relied on manual methods for managing shifts have begun to adopt AI-based solutions, enabling them to allocate working hours more efficiently and in real-time, quickly adapting to market demands.
According to consulting firm Bain & Company, the implementation of AI has allowed companies to save between 15% and 20% of the time HR teams previously spent on administrative tasks, resulting in increased productivity and reduced operational costs.
Success Stories in Retail
Two leading companies in the retail sector, one of the major players in Europe and a key player in the Brazilian market, have successfully implemented intelligent planning solutions.
Both chose WorkforcePlus, an advanced software developed by INFORM, which has enabled them to centralize and optimize shift management. This tool has improved the management of their workforce by aligning staff availability with demand peaks, while ensuring compliance with legal and union regulations.
Federico dos Reis, CEO of INFORM for Latin America, comments:
“Thanks to WorkforcePlus, we have perfected our personnel allocation, which not only increases productivity but also promotes a better work-rest balance for the benefit of our employees.”
A More Humanized Work Environment
Federico dos Reis also highlights that this solution has generated returns of over 10% in labor costs, improved shift efficiency by reducing the time spent on shift management by 50%, and decreased employee turnover.
All of this contributes to greater transparency in the process and the inclusion of employee preferences, such as vacation and working hours.
Dos Reis asserts:
“The key is to develop solutions that not only optimize processes but also improve the quality of life for employees. Offering more functional shifts tailored to each worker’s needs not only boosts motivation but also reduces stress and promotes work-life balance, enabling us to have a more committed and productive team.”
Thus, the implementation of artificial intelligence in human resources is marking the beginning of a new era in which companies aim to be not only more productive but also more balanced and fair with their employees.
In Latin America, a region characterized by its diverse markets and regulations, the adoption of these technologies is consolidating itself as a key driver for business success, promising to change not only the way talent is managed but also the future of work in the region.


