Globant named Adobe CX Orchestration Partner of the Year
The integration of data, content and artificial intelligence is reshaping customer experience management.
Adobe recognized Globant as Customer Experience Orchestration Partner of the Year in LATAM.
The expansion of artificial intelligence in enterprise environments continues to shape the evolution of digital experience. In this context, Globant was recognized by Adobe as Customer Experience Orchestration Partner of the Year, a distinction that highlights its work in Latin America.
The recognition is part of the Partner of The Year Awards, through which Adobe honors companies that have contributed to its business and to the performance of its customers. In practice, this means Globant was identified as the partner in LATAM with capabilities to accelerate AI adoption and implement solutions based on Adobe Experience Cloud.
Recognition in LATAM.
According to the company, the award highlights its ability to integrate data, content, customer journeys and activations within a single operation, with the goal of building end-to-end customer experiences. This approach is supported by experience orchestration and the use of AI technology in business processes.
Rubén García Calvo, Managing Director of the MarTech Studio at Globant, said:
“At Globant, we address our clients’ challenges from the perspective of the Brand Experience Operating System (BXOS), where content is transformed into creative assets optimized to be processed by machines and enriched with attributes that AI systems use to make decisions. This represents a fundamental shift: we move from producing content for traditional channels to designing ecosystems that can be interpreted, activated and optimized in real time; a new era in which organizations that stand out do not choose between creativity and technology, but integrate both”.
Partnership and co-innovation.
Alison Webster, VP Global Partner Organization at Adobe, stated:
“Globant’s mastery of Adobe Experience Cloud —and its commitment to pushing the boundaries of what is possible in customer journey orchestration— makes it an invaluable partner in our mission to transform digital businesses. We congratulate the entire team on this well-deserved achievement and look forward to continued success together”.
Partners were recognized during the Partner Executive Forum at Adobe Summit 2026 in Las Vegas, where companies from the platform’s technology ecosystem gather.
Track record and projects.
The relationship between Globant and Adobe spans more than a decade of joint work, with over 250 projects and 300 implementations across industries, as well as more than 20 industry awards. This collaboration is built on technology projects and joint development of enterprise solutions.
The partnership reached a new milestone with the expansion of Globant’s Adobe Studio, powered by Omni.Pro, and the company’s participation as part of Adobe’s Global Platinum Partners group. In this context, the recognition reflects a long-term relationship focused on implementing digital experience solutions.
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