Hotmart FIRE 2026 puts AI at the center of digital business growth
The number of active producers on Hotmart has grown from 3,500 in 2015 to more than 250,000 today, while their digital products reach more than 180 countries.
The growth of the digital business market will be one of the themes at Hotmart FIRE 2026 in Brazil, with an agenda focused on artificial intelligence, monetization and scalability.
The number of active producers on Hotmart has grown from 3,500 in 2015 to more than 250,000 today, while entrepreneurs using the platform sell digital products in more than 180 countries.
The growth is taking place in a market that over the past decade has expanded business models based on knowledge, content and community.
This scenario will be addressed at Hotmart FIRE 2026, whose 11th edition will take place from September 10 to 12 in Belo Horizonte, Brazil. The event follows FIRE Sessions Medellín and will address topics related to artificial intelligence, monetization and scalability.
The digital market expands its business models
The expansion of this market has also led digital businesses to adopt more structured approaches and models focused on scalability.
In Brazil, the event will expand on conversations that were part of the Medellín edition, where artificial intelligence, monetization, trust, digital marketing and business growth were central topics.
Among the announced participants are Ryan Deiss, Terry Crews and Giovanna Antonelli, along with leaders from companies such as McDonald’s and Canva. The program will also bring together Brazilian specialists focused on paid traffic, social media, customer acquisition, behavior and personal development.
Terry Crews, an American entrepreneur, actor and presenter, will take the main stage to discuss the method he uses to build authority through discipline, reinvention and the ability to start over.
Giovanna Antonelli, a Brazilian actress and entrepreneur, will address topics related to management, personal branding, decision-making and business scalability.
The program combines technology, marketing and management
The agenda will also include Pedro Sobral, Rafael Kiso and Micha Menezes, who will discuss traffic management, social media, growth, marketing and customer acquisition strategies. Andréa Vermont will expand the conversation to behavior, relationships and personal development.
The growth of the digital ecosystem is also reflected in the transformation of the online entrepreneurship infrastructure over the past decade. This process has supported the consolidation of producers and entrepreneurs who turn knowledge, content and community into increasingly structured and scalable digital business models.
”This year, Hotmart FIRE has a particularly transformative force. We want participants to leave different from how they arrived: that the experiences, knowledge and stories of the major global names taking the stage broaden their perspectives, generate new ideas and give them tools to transform their own businesses. FIRE is not just a content event; it is an experience designed to drive change and generate learning that continues long after the event ends,” said Fernanda Pincherle, senior marketing director at Hotmart.
The new edition also continues the conversation started in Colombia and expands it to issues related to the structure, management and professionalization of the digital ecosystem.
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