Enterprise Cloud: where data failed and how to fix it
By: Pure Storage.
We hardly notice how easy managing our digital data has become. From photos and videos to documents and applications, we can add storage or organize data with a simple click or command, seamlessly across all our devices, without worrying about how or where it’s stored—confident we can access it whenever needed.
The system takes care of the rest.
Not long ago, this was not the case. Data was managed device by device: buying external hard drives, juggling USB sticks, manually copying files. Time was lost on tedious steps of storing and moving data. It was a slow, inconsistent, inefficient, and risky task.
Today, personal data is stored in the cloud and accessed easily in real time. This is an expectation we all have as consumers.
But enterprise data storage has not kept pace.
And falling behind has never been more costly or risky.
The problem with enterprise data.
What consumer cloud technology got right.
Public cloud and consumer technology providers solved these problems years ago. They decoupled user intent from the underlying technical details to deliver what was wanted. They freed users from finite hardware limitations through abstraction, virtualization, and automated access and management.
From smartphones to smart homes, cloud-based systems now deliver instant, intuitive experiences. These systems share three key characteristics:
Declarative: You tell the system what outcome you want, and it determines how to achieve it.
Automated: The system performs tasks based on established policies, not manual steps.
Self-tuning: It automatically adapts to usage needs or changing conditions.
This approach benefits not only users but also frees operators to focus on delivering better services and driving value. It creates efficiency, scalability, and strategic agility for both users and service providers.
It’s time for enterprise storage to follow suit.
Enter Pure Storage.
Enterprises deserve the same efficiency, automation, and control. They need to operate by the same cloud principles.
Although there have been incomplete attempts before, Pure Storage has created the platform that can now make this possible.
Our DNA is rooted in applying lessons learned from consumer and cloud technologies to enhance enterprise storage. Our direct-to-flash software approach laid the foundation for a simple, high-performance, reliable, and always-modern architecture.
It forms the basis of an all-flash service for every enterprise storage need—across protocols and price-performance tiers, from AI workloads to archiving.
We built the first truly enterprise-grade platform: a single, consistent operating environment based on our Evergreen architecture for all workloads, delivering any storage resource as a service.
At the heart of this autonomous platform lies Pure Fusion™, which unifies storage into a pool of adaptable resources.
Now we take it one step further, with enterprises playing a key role in completing this story.
The Enterprise Data Cloud.
This platform will empower organizations to redefine themselves with a new intelligent data architecture.
It will help businesses unify data from all their assets into a virtualized cloud governed by an intelligent control plane, making data easy to manage, protect, and deliver as a service.
This is the Enterprise Data Cloud (EDC)—a new cloud storage and data management architecture, designed by the enterprise and enabled by Pure Storage.
The Pure Storage platform will drive three transformational pillars defining the EDC:
Storage Automation: Managing thousands of arrays as a single unified system. Every Pure Storage capability will interact with a cloud of arrays, and any service can integrate programmatically as one.
IT Operations Transformation: Moving from manual steps to declarative workflows. Define intent, and the system delivers. This drives compliance and simplicity while eliminating complexity and errors.
Dataset Management: Achieving full visibility into where data resides, how it is used, and who owns it, providing control and transparency with consumer-grade simplicity. This EDC architecture will ultimately help organizations overcome the limitations and risks of traditional silos through cloud clarity and control.
Everything announced at Pure//Accelerate® and delivered through Pure Fusion expands our platform and EDC vision, enhancing our differentiated, customized storage capabilities.
Advanced declarative storage operations with multiple automated, policy-driven functions in Pure Fusion are ready to support any workload and workflow.
New tailored storage products continue to distinguish Pure Storage—spanning from high-performance databases to horizontally scalable architectures—incorporating block, file, and object capabilities into FlashArray™.
Expanded SLAs help customers move beyond generic service levels to tailor performance to infrastructure needs, alongside new smart security partnerships based on the platform.
The future of storage.
For 15 years, we have turned our customers’ aspirations into reality, continuously advancing how we deliver performance, simplicity, ease, and reliability.
A decade of outstanding Net Promoter Scores and consistent leadership in Gartner®’s Magic Quadrant testify to the trust our customers place in Pure Storage and our ability to realize our vision.
With the Enterprise Data Cloud, powered by the Pure Storage platform, we bring the best of consumer and cloud technologies to the enterprise.
It is an opportunity for businesses to take storage out of the basement and into the boardroom—replacing rigidity and risk with agility and intelligence, from storage management to extracting data value.
Welcome to the revolutionary future of storage and data management.
Welcome to the Enterprise Data Cloud.
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